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This has been a tough year for Snapchat. The company’s initial public offering was a disaster, Facebook’s Instagram has successfully mimicked many of Snapchat’s best features and the company’s growth has stalled.
Snapchat is still the place to reach young consumers. Although it has one-eighth the audience of Facebook, Snapchat has almost as many teens.
Anecdotally, I can also confirm that I don’t hear much negative feedback about Snapchat in the advertising industry.