4 Reasons Why You Shouldn’t Count Snapchat Out

Opinion: Buyers are generally happy that an alternative to Facebook exists

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This has been a tough year for Snapchat. The company’s initial public offering was a disaster, Facebook’s Instagram has successfully mimicked many of Snapchat’s best features and the company’s growth has stalled.

Things aren’t so dire, though. The company’s stock price rose in August, and NBC’s Stay Tuned on Snap drew some 29 million viewers.

Snapchat is still the place to reach young consumers. Although it has one-eighth the audience of Facebook, Snapchat has almost as many teens.

Anecdotally, I can also confirm that I don’t hear much negative feedback about Snapchat in the advertising industry.



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