Search Engine Optimization

For SEO Success in 2018 – Be Relevant and Reputable

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

With SEO, the adage holds that the more things change, the more they stay the same. Searchers are still looking for answers and have become increasingly accustomed to and impatient to receive high-quality results. So high-quality answers are key for SEO success in 2018.

What is a high-quality answer? This is not a tricky question. It is a result that answers the searcher’s query and is from a reputable source.

This seems so simple, but it takes complex search algorithms to identify the best and highest-quality answer for each search from a veritable blizzard of information online.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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