Search Engine Optimization

SEO Best Practices: Hashtags or Keywords?

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

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With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and should not be confused with each other or, so to speak, concatenated in SEO best practices marketing strategy.

Each has its own place. It is my own contrarian view that the marketer has more control over the interpretation of a keyword than a hashtag.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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