Marketing and Sales

Selling Is Hard. 1 Easy Thing Can Make the Difference

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Not going to lie. Selling is hard. Marketing your product or service to convert better than another brand is just plain difficult, as so much advertising sounds and feels and looks the same. Add that to the harsh reality that the minor differences between brands offering similar products and services often don’t mean much to those discriminating buyers on the other side of the screen, conference table or phone.

And all of the “tricks of the trade” marketers use, like discounts, free gifts and compelling content, are the same tricks the old dogs have been using for many years.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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