See Jane Run. See Jane Jump. See Jane Concept.

To be filed under “um…yep,” it’s a new site that just popped up that’s dedicated to getting the word “concept” recognized as a verb in the dictionary (in particular, Merriam-Webster’s fine book o’ words). If you’re in a creative field, especially the ad world, you’ve probably been privy to the word used in the way explained on the site. “Hey, Bob, let’s do some concepting on this project.” or “Damnit Bob, don’t just sit there! Concept!” So there’s a