Customer Retention

Scrappy Soccer Girls Teach a Critical Loyalty Lesson

Headshot of Jeanette McMurtry
By Jeanette McMurtry

The girls on the sideline were pacing, biting their nails and glancing at the competition warming up on the field. It had been their dream soccer season, and now it was all on the line. A handful of scrappy girls with little experience had formed a team in a local community league and had surprised all who knew them, even themselves. They were playing championship finals for two different age groups on this hot Colorado day.

With barely enough girls to field a team, they had invited three girls from the local travel soccer club to join their roster.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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