San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program

Plans for more digital in-stadium activations

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The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.

Fans rack up points—or “yards”—by completing different tasks leading up to and during football season such as watching videos or reading articles on the team’s site or by “liking” and following Facebook and Twitter accounts. These points can then be redeemed for prizes including signed gear or trips to games.

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