Salesforce Buys Buddy Media for $689 Million

Second major social software deal in as many weeks

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week, will close during Salesforce’s fiscal third quarter and is the company’s “largest acquisition to date,” Marc Benioff, the company’s chairman and CEO, said during a call with analysts.