Sales of Women's Magazines Boom on Nook Color
Women prefer e-readers, while men buy more iPads
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While the iPad is still the preferred format for many magazines, Barnes & Noble’s Nook Color is proving a worthy rival when it comes to women’s titles. Sales of magazines like O, The Oprah Magazine, Cosmopolitan, and Women’s Health on the Nook Color have matched—and in some cases, even surpassed—sales of those same titles on the iPad, and the trend has been unexpected for some publishers, says The New York Times.
“We were extremely pleasantly surprised,” said Liz Schimel, executive vice president for digital media for Meredith.
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