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The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, making 84 percent of its advertising revenue from mobile and continually evolving the ways that businesses can reach this huge, mobile-first audience.
One of the newer ad format offerings, lead ads, is starting to draw the attention of marketers of high-consideration purchases like mortgages, insurance and education because it solves a thorny problem somewhat unique to high-consideration purchases: Until now, long lead forms and tiny screens haven’t mixed.