Roland Mouret: Fall Into the...Bunko Promotion

Did you happen to run across that story a couple of weeks back about Gap, the clothing retailer, where they were going to be selling limited collections of inexpensive items put together by Roland Mouret, one of the big names in fashion design? We did, and didn’t think much about it, after reading a couple of stories, largely out of the UK about the long lines, the frenzy, etc. But apparently, according to this story on Bloomberg’s site, the whole thing has been just a dismal failure.