RockYou Adds Cross-Network Targeting to Ad Network
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RockYou may be well known for its photo-sharing apps that have become rather popular on social networks like Facebook. But this company, which grew in fame thanks to its use of the widget prior to the days of integrated applications on networks’ platforms, has also been growing its own network approach, specifically in terms of advertising.
Today RockYou is announcing two new options for its ad network, including cross-platform video distribution, application integration and improved targeting of application ads within a given social network.
The cross-platform video distribution option is designed to offer a central launch ground for a single video campaign, which can then be delivered automatically across a number of social media sites like MySpace, Facebook and YouTube.