Rica Is a New Online Lifestyle Magazine Targeting Wealthy Latinas

Will luxury advertisers get on board?

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Ten years ago, when journalist Alisa Valdes published her first book, The Dirty Girls Social Club, she couldn’t find any novels that spoke to women like her—well-educated and well-heeled Latinas. Now, more than a dozen books later, Valdes is looking to connect with those women on Rica (Rich), an online lifestyle magazine.

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