Revisiting My 3 Marketing Predictions: Climate Change Rose to the Top

My 3 Predictions

• First, we would finally recognize that there is too much content out there.
• Second, marketers will recognize that martech is a tool, not a strategy.
• Finally, consumers will begin a shift toward a more selective consumption pattern.

I never expected 2019 to totally transform marketing; but there is a major shift underway, with respect to the last prediction.

In my last post, I wrote about the recommendation from the Business Roundtable that companies think more broadly about the constituents they serve, including the planet.