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I am going to be taking a break from posting for a bit. So, before I start my break, I thought I would revisit some marketing predictions I made earlier in the year.
My 3 Predictions
- First, we would finally recognize that there is too much content out there.
- Second, marketers will recognize that martech is a tool, not a strategy.
- Finally, consumers will begin a shift toward a more selective consumption pattern.
I never expected 2019 to totally transform marketing; but there is a major shift underway, with respect to the last prediction.
In my last post, I wrote about the recommendation from the Business Roundtable that companies think more broadly about the constituents they serve, including the planet.