Retailers Hope Free Shipping Day Improves Sales

Although the holiday shopping season may be shaping up to be a little better than expected for e-tailers, many are participating in the inaugural Free Shipping Day, taking place today.
On Free Shipping Day, participating merchants are offering free shipping to online shoppers with guaranteed delivery by Christmas Eve.
The day, which will become an annual event a la Cyber Monday, is yet another last-ditch effort to pull more sales from what could be a make-or-break time for many.