They're Mad as Hell …
… and they’re not going to take it anymore.
What am I talking about? Well, it seems that a group of retailers and brand manufacturers got together earlier this month and crafted marching orders for technology vendors to change their traditional engagement and delivery models and partner with them in a more meaningful and strategic way — all to meet the needs of today’s demanding consumers.
The edict was laid out in a document called “The Digital Directives: A Commerce Technology Manifesto,” which was created at the conclusion of a cross-channel retail summit in Scottsdale, Ariz.
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