Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft

Deal could lay the groundwork to build the ultimate ad network

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by All Things D and Business Insider. Advertising Age had reported in October that Microsoft was in talks to sell the ad server to AppNexus.

The main driver for Facebook to acquire Atlas would seem to be the publisher relationships the social network would receive, explained Jeremy Hlavacek, vp of strategy and business operations at Varick Media Management.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in