Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft

Deal could lay the groundwork to build the ultimate ad network

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The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by All Things D and Business Insider. Advertising Age had reported in October that Microsoft was in talks to sell the ad server to AppNexus.

The main driver for Facebook to acquire Atlas would seem to be the publisher relationships the social network would receive, explained Jeremy Hlavacek, vp of strategy and business operations at Varick Media Management.



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