Report: Time Spent On Social Media Sites Increased By 82% Year Over Year

Consumers spent more than five and a half hours on social media sites like Facebook and Twitter in Dec, 2009, according to a report by Nielsen. The amount of time spent on social media sites has increased by 82% from the same time last year, when users only spent three hours on social media sites each day.

Facebook was the most popular social network (hardly any surprises there) with around 206.9 million unique visitors in Dec, 2009. In addition to this, 67% of the global social media users now visit Facebook at least once a month. Facebook has also become more addictive, with time spent on the site increasing to six hours per month on average.