Red Bull Augmented Racing for iPhone: Very Clever Marketing Incentive to Get You to Buy a 12-Pack
Video courtesy of stanxley
Here’s a clever and entertaining bit of marketing for the energy drink Red Bull.
In order to try this bit of AR (Augmented Reality) racing, you will need:
– A 12-pack of Red Bull cans
– An iPhone 4, iPhone 3GS, or iPod touch 4th generation
– Red Bulls’ free racing app
– An Apple Game Center account
Red Bull Augmented Racing (iTunes App Store)
The Red Bull cans are used to create a track which is recorded by the app.
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