Razorfish Wins Target.com Work [Updated]
E-commerce job heads to Seattle firm, a source says
Razorfish has been awarded an e-commerce revamp job for Target, a source close to the situation told Adweek on Monday. The Minneapolis-based retailer appeared to select Razorfish over rival SapientNitro, which led Target's 2011 ill-fated web redesign.
But a Target rep today said the picture isn't so simple, and that SapientNitro will continue working with the big-box player. The rep neither confirmed nor denied the Razorfish win, while disputing that Target.com was scheduled for a rehaul.
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