Why the Pivot to Video Will Prevail

Opinion: It’s no different than the shift from print to radio, and then from radio to TV

45 percent of people watch more than one hour of Facebook or YouTube videos per week RoBeDeRo/iStock

There’s been some negative buzz in recent months around publishers’ shift to distributed content—and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.