Radio Companies Are Eyeing Podcasts as Viable Investments

Which means they shouldn't necessarily be the highlight of a marketing strategy

An image of a radio microphone
Radio investments are moving into a place of taking over podcasts. Getty Images

Half a decade after leaving radio (Clear Channel/iHeartMedia) due to the podcast phenomenon being ignored, podcast now has the full attention of the radio companies, with the majority of the top podcast networks now actually being owned by them.

@oxford_road Dan Granger is the CEO and founder of Oxford Road.