Performance Marketing

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

Headshot of Lauren Johnson
By Lauren Johnson

June 19, 2014

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps inventors flush out and develop ideas) and weather service Poncho.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles