Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps inventors flush out and develop ideas) and weather service Poncho.

GE and Quirky co-developed the mobile app-controlled Aros air conditioner that uses information like location, billing budgets and schedules to set customized indoor temperatures. The so-called smart home device is $300.

To capitalize on the spike in air conditioner sales during the summer, Quirky also is partnering with the weather company that serves up forecasts for New York and Boston.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in