Performance Marketing

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

June 19, 2014

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East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps inventors flush out and develop ideas) and weather service Poncho.

Lauren Johnson

@laurenjohnson
lauren.johnson@adweek.com

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Performance Marketing

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

Lauren Johnson

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Lauren Johnson