East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps inventors flush out and develop ideas) and weather service Poncho.
GE and Quirky co-developed the mobile app-controlled Aros air conditioner that uses information like location, billing budgets and schedules to set customized indoor temperatures. The so-called smart home device is $300.
To capitalize on the spike in air conditioner sales during the summer, Quirky also is partnering with the weather company that serves up forecasts for New York and Boston.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in