QR Codes Vs. Short Codes, and Does Your Campaign Need Them?
The use of QR Codes is a hot topic for direct marketers right now, but are they the right marketing device for every mobile campaign? Or would a short code be more appropriate?
“Both QR and Short codes can be very effective enhancements to virtually any marketing campaign,” stated Keith Goodman, Modern Postcard’s vice president of corporate solutions, during his session “VDP Crash Course: Variable Data Printing and Digital Integration in Less than 60 Minutes” on the second day of the DMA’s All for One Marketing Summit in New York City.
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