Direct Mail Marketing

To QR Code or Not to QR Code?

Headshot of Summer Gould
By Summer Gould

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out, let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why would a QR Code help you do it? If your answer is because you think you should, well, you better rethink that.

When to use a QR Code on direct mail:

  • Drive online engagement
  • Facilitate a phone call
  • Provide a coupon
  • Provide access to additional information
  • Place an order

If you are placing a QR Code on a direct mail piece and it is not doing one of the four things above, is it really benefiting the recipient? What is in it for them to scan it? When you are planning out your QR Codes, make...

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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