Publicis Groupe Merges Digitas and LBi

Super-shop, called DigitasLBi, has global aims

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Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led by LBi’s chief exec Luke Taylor, named global CEO, who will report to Bob Lord, CEO of Publicis Groupe’s digital technology division.

The newly created digital super-shop will have some 5,700 staffers as it looks to connect interactive business across continents. Digitas, a $1.3 billion purchase by Publicis in late 2006, entails U.S.

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