Publicis, Google Give (a Few) Details on Pact

NEW YORK When Google and Publicis Groupe announced a partnership agreement in January, its scope was far from clear, beyond the fact that the two companies would take part in some meetings together. At the Interactive Advertising Bureau’s MIXX Conference here today, two top executives from the companies offered some long-awaited details.
The agreement is designed to develop ways to simplify the buying and selling of online advertising, explained David Kenny, managing partner of Publicis digital unit VivaKi, and the driving force behind the deal.