Pros On Downturn-Era Digital Marketing: 'Someone's Laughing All The Way To The Bank'
From left: Moderator Larry Weintraub of Fanscape; Translation LLC’s Lee “Chappy” Chapman; The Associated Press’ Paul Borgese; JumpTap’s Sean Cowan; and Razorfish’s Shiv Singh being introduced by AgencySpy editor Matt Van Hoven
Last night’s mediabistro.com panel discussion, “Digital Marketing in a Downturn,” packed Manhattan’s Tribeca Cinemas with media professionals from all parts of the industry. Interactive and digital marketing strategists shared best (and worst) practices in a recession, and advocated changing your mindset to yield successful solutions.
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