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Procter & Gamble on Sunday night announced it will review all of its agency relationships in 2017 in order to set better digital standards across its advertising channels.
The company on Sunday night unveiled a multifaceted plan to review all contracts this year as a way of tightening expectations for agencies and tech companies. New requirements for 2017 will include a single standard for viewability as defined by the Media Ratings Council, along with accredited third-party verification, more transparent contracts and additional ad fraud prevention.
During a speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Ft.