‘Is Print Dead?’ and Other Tough Topics from the MPA Conference

Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA member, Andreessen Horowitz co-founder Ben Horowitz, who first broached the issue. While adults ages 40 and older will continue to use the medium, “babies born today will probably never read anything in print,” he said.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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