3 Overlooked Departments That Influence Search Results
By now, companies are getting used to sharing search results data across the marketing, social media, communications and, in some cases, customer service departments. But, according to Lee Odden, CEO of Minnesota-based digital marketing agency TopRank Online Marketing, the more practical approach is to get this insight into the hands of any department in the organization that influences and/or posts online content on behalf of the company and its products.
Odden points out three departments that a company often forgets can help elevate its overall search returns:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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