Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
NEW YORK Augmented reality is the latest tech trick brands are deploying on their sites. Until now, however, it has been employed mostly in the service of creating cool 3-D brand experiences.
Enter the U.S. Postal Service. The USPS is using the technology not to immerse consumers in a brand experience, but for a more prosaic purpose: to help them determine if objects will fit in shipping boxes.
The USPS has deployed augmented reality on its PriorityMail.com