Postal Service Brings Augmented Reality Down to Earth

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NEW YORK Augmented reality is the latest tech trick brands are deploying on their sites. Until now, however, it has been employed mostly in the service of creating cool 3-D brand experiences.
 
Enter the U.S. Postal Service. The USPS is using the technology not to immerse consumers in a brand experience, but for a more prosaic purpose: to help them determine if objects will fit in shipping boxes.
 
The USPS has deployed augmented reality on its PriorityMail.com



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