Popular iPhone Ad Blocker Will Let Users Decide Whether to Allow Unannoying Ads

Crystal joins white-listing initiative, sparking some backlash


In what could be seen as a positive sign for advertising pros, popular iPhone ad blocker Crystal plans to let users opt in to viewing nondisruptive ads.

The developer behind Crystal, currently the No. 2 blocker in the App Store, has announced he will join the "Acceptable Ads" initiative and add a setting for users to allow mobile ads that meet the project's standards.  

Developer Dean Murphy also says the app's upcoming update, scheduled to release in the next six to 10 weeks, will allow users to white-list ads on specific sites.

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