Popular iPhone Ad Blocker Will Let Users Decide Whether to Allow Unannoying Ads

Crystal joins white-listing initiative, sparking some backlash

In what could be seen as a positive sign for advertising pros, popular iPhone ad blocker Crystal plans to let users opt in to viewing nondisruptive ads.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.