Pop Sci Adds 'Genius' Digital Title
With a new crop of electronic handheld reading devices in development, Popular Science is launching a new digital magazine offshoot called The Pop Sci Genius Guide that it hopes will position the title for the day that e-readers are no longer a novelty.
“We believe in the not-too-distant future there will be penetration into the marketplace of magazine e-reader technologies,” explained Mark Jannot, editor of the 137-year-old title, which is published by the U.S. arm of Sweden’s Bonnier.
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