Pop Culture, News and Politics in Content and Direct Marketing
On a recent marketing team conference call, someone asked if everyone was happy. I said, “sure!” and remarked how a recent song, “Happy”—the infectious hit by Pharrell Williams—had been playing in my mind all day. “What’s that?” was the reaction from the team. Those on the call agreed that they don’t pay attention to or care about hit songs. Which, by extension, suggests they are missing what’s going on in pop culture.
Now, some of you may disagree that “Happy” is a song that merits the description of being pop culture (the definition being “cultural activities reflecting, suited to, or aimed at the tastes of the general masses of people”).
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