Performance Marketing

Poll: Targeted Advertising Is Not the Bogeyman [Updated]

Nearly 70% like at least some tailored Internet ads

By Katy Bachman

April 18, 2013

Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics poll commissioned by the Digital Advertising Alliance.

Katy Bachman
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