Poll: Targeted Advertising Is Not the Bogeyman [Updated]
Nearly 70% like at least some tailored Internet ads
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics poll commissioned by the Digital Advertising Alliance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in