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This time last year, people around the world found themselves riveted to their mobile phones, prowling around parks and walking into pizza shops in hopes of spotting — and catching — wild Pokémon.
The release of Pokémon Go last July and its near-instant success was a watershed moment in many ways. Dubbed the biggest mobile game in U.S. history, the app shook the gaming world, bringing the promises of augmented reality (AR) to daily life. It also had a huge impact on advertising, too, showing brands new ways of engaging consumers and driving foot traffic.