Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the American heartland. Indeed, augmented reality, or AR, appears to be getting its close-up on Main Street.
Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?
Driving foot traffic via gamification
