Performance Marketing

Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?

Driving foot traffic via gamification

By Christopher Heine

July 12, 2016

Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the American heartland. Indeed, augmented reality, or AR, appears to be getting its close-up on Main Street. 

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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