Playstation, Burger King, Swatch and Clarins begin using global pages
Playstation, Swatch and Clarins have unified their numerous region-specific Facebook pages into the new global page format this week, based on information from our PageData tracking service. We’ve also noticed Kit-Kat seems to have added more regions to its global page and Burger King grouped some of its pages into a Burger King Americas page, while leaving other regions as standalone pages.
Global pages have a unified Like and People Talking About This count, but the language, profile image, cover photo, posts and tabs can differ by region.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in