Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy

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Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses.

But there's another side to the legendary men's publication—and yes, it involves actually reading the articles. To further get millennial audiences to read and share its materials, has been employing a safe-for-work (SFW) strategy for its online editorial content.

According to the publication, its working: The site saw a 258 percent year-over-year lift in global unique visitors between January 2014 and January 2015.

"Playboy as a brand is one of the few brands built for the Internet," Playboy svp of digital content and digital media Cory Jones said.



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