Playboy.com Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy

And new advertisers are lining up

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in