Pinterest Marketers Are About to Get the Data They Want

Could help shift more budget to the social platform

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Pinterest is opening its business platform to a handful of marketing tech players, letting them access data that should help their brand clients better understand what content efforts are performing best.

The initiative—dubbed Pinterest MarTech Developer Alpha—leverages the social player's application programming interface (API) and is being rolled out to a select number of vendors, including Piqora, Salesforce ExactTarget Marketing Cloud, Percolate, Spredfast and Curalate. The vendors will offer services meant to improve on Pinterest Analytics, the San Francisco-based social media firm's free data offering.

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