Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.