Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

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Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.

Today, the visual-sharing site is revamping its 16-month-old advertising program that gives tech companies access to its API to include 15 new players. Formerly known as Marketing Developer Partners, the name of Pinterest's new program has been shortened to Marketing Partners.

While Pinterest has been pitching its data-driven approach to advertisers for a couple of years, the site's ad business has been slower to take off than Google's, Facebook's or Snapchat's.

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