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Given recent advertising industry shifts, it is clear that self-service ad-buying platforms will play an important role in the future of the industry.
One such shift is Snapchat’s new self-serve ad-management platform, Snapchat Ad Manager. Released in May, the new system will enable businesses of all sizes to self-serve the platform’s various video ad options.
Snapchat Ad Manager is the latest in a long line of networks to move toward self-service, including LinkedIn, Facebook and Twitter.
Before this release, the only way brands could buy Snapchat ads was through Snap Inc.’s