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Papermint is a new virtual world, of sorts, focused more on self-expression than goal-oriented gaming, and targeting women ages 15 to 35. From European developer Avaloop, it focuses on being colorful, peaceful, and more oriented around pursuits like becoming a designer, judge, celebrity or gardener.
Requiring no download nor any separate registration screens, the game was pretty easy to get in to. Players create an avatar (called a Wobble) and start out in a bland grayscale world, with a 2D, Paper Mario-like art style, set in a 3D realm.