Pandora Commissioned an Interactive Mural of DJ Khaled to Promote Its Summer Playlists

Its 'Sound On' campaign debuts today

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

Pandora’s algorithms think DJ Khaled’s new album will be a hit this summer.

For its new “Sound On” campaign, the streaming music service analyzed its data to see which hits and artists would be the most listened to during the hottest months of the year. Topping the list was Khaled’s “Just Us” featuring SZA, followed by his “Wish Wish” with Cardi B and 21 Savage.

To help literally illustrate—and to promote—the summer sounds, Pandora commissioned an interactive mural of Khaled in New York’s Lower East Side neighborhood.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in