Oreo Tries Super Bowl Tweet Strategy at the Oscars

Cookie tries to extend its tweet streak

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out four thematic tweets—dubbed #OREOmotionpics—during the three-and-a-half-hour ABC broadcast.

@Chris_Heine Christopher Heine is a New York-based editor and writer.