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Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak. The cookie brand put out four thematic tweets—dubbed #OREOmotionpics—during the three-and-a-half-hour ABC broadcast.
Oreo's initial Twitter message pointed to Wreck-It-Ralph—an Oscar-nominated children's film this year—when the movie had its moment during the telecast. The second piece was more planned, while making a play on a James Bond tribute during the ceremony that was announced last month.
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