Oreo Daily Twist campaign wins top Facebook Studio award
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Facebook today announced the winners of its Facebook Studio Awards for creative work done by agencies and brands on Facebook. Oreo won the blue award for its Daily Twist campaign by 360i and Draftfbc.
Other winners included Graubunden Tourism, TNT, Allstate, Nike, AT&T, Ford, Universal Studios, Grey Poupon and more.
Oreo and a number of other brands won for campaigns that focused on using page posts rather than applications. Brands and agencies seem to be recognizing that Facebook users spend their time in the News Feed, not in page tabs, and that consistent, high-quality page posts can be more effective than costly single-use apps.
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