Open Enrollment and the Reluctant Health Insurance Shopper
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Many industries have seasonal patterns. If you are a marketer, you know the ebbs and flows of your industry and invest in a significant marketing presence during the peak season. In healthcare, the major season is “Open Enrollment.” From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans. Is it worth it?
It should be. Open enrollment consists of three overlapping windows of opportunity:
- Consumers who get health insurance through their employer will have an opportunity this fall to renew or change their coverage for 2019.
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