Copywriting

Online Video Advertising for Direct Marketers

Headshot of Gary Hennerberg
By Gary Hennerberg

If you’re among the 182 million or so who watch an online video each month, then you’ve seen a pre-roll, mid-roll or post-roll advertising video. These video ads are gaining traction in views and acceptance. This is a new opportunity for direct marketers to take this format and use it to generate response based on direct response broadcast experience.

While it may be tempting to think no one watches these videos, the studies from Nielsen and the Interactive Advertising Bureau suggest otherwise.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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