Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less prevalent. But now, with the growth of mobile ad budgets, sophisticated scammers are seeing a new lucrative opportunity.

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